Property Market Research & Economics

inSynergy has access to a vast and diverse set of data and research to pinpoint areas that present the best potential growth opportunities. We are committed to sharing this knowledge with you in our one-to-one consultations.

Research & Economics

The Australian Property market goes through cycles; just as other investment classes do. In fact, each state has its own cycle and the cycle can vary between the various regions in that state! This means we see periods of fast growth followed by little or no growth, which can be better understood through diligent property market research.

There are many factors that influence these periods of growth and therefore allow us to predict where the next high-growth regions and opportunities will arise. These include population growth and migration patterns and other market forces such as supply and demand, changing demographic profiles, economic activity, affordability, property type, taxation positioning and more. Property market economics play a critical role in shaping these factors.

Macroeconomic Research

This looks at the bigger picture of the property market. It covers the whole economy and compares property market trends in larger cities.

There are several companies that provide highly useful macroeconomic research specific to the property. BIS Shrapnel (now known as BIS Oxford Economics) and ANZ Economics are two of the best providers of macroeconomic research in Australia, focusing on Australian property market research.

Both regularly provide their research results and forecasts to the public through their websites and the media. inSynergy purchases these major reports annually and they become a valuable tool to help us inform and educate our clients on property value research and property market research and analysis.

Good macro level research can give you a huge head start in property. It could, for example, have helped you buy in markets like Darwin around 2008 (which subsequently grew by 90 to 150 percent) instead of Sydney, which had anywhere between a negative 10 per cent growth to a positive 10 percent growth in the same period due to fluctuating Australian property market trends.

These differences in growth make an incredible difference to your medium and long-term property returns, particularly when you know how to use that equity to buy into the next growth market. When you know what research to use, you will find it is not too difficult to identify the growth areas using accurate investment property market research.

Microeconomic Research

Microeconomic research for property is more about how a particular region, suburb or street performs in the market. It can even help identify which side of a street is likely to perform the best! It covers major highways and rail lines, new businesses and industrial projects such as mines and timber mills, all under the lens of property market economics.

Micro-level research can also help to identify any investment or infrastructure that is underway or planned for a particular area. Other things you can discover from the effective microeconomic research include demographics and proximity to schools, shopping centres and recreational facilities – all highly important factors when determining market value through property value research.

Effective microeconomic property research can be a bit more difficult to find than macroeconomic data. This is where a good property investment adviser or research-based investment property buyer’s agent are worth their weight in gold. They spend a great deal of time researching property cycles and the market in each geographical area and can give their clients the best chance of high returns. Of course, no forecaster can offer guaranteed returns, but it is far better to work with the odds than against them.

Supply and demand

Property prices are pushed up by the demand created by a healthy economy, positive market sentiment, high levels of employment and population movements caused by migration and immigration. Conversely, when the economy performs poorly, interest rates rise and employment and immigration figures fall, prices are dragged down.

The media often portrays over-supply as a problem, however demand is usually driven by affordability, and if there is a significant over-supply of properties it is likely that prices will drop, which is not great for sellers, but it is good news for investors eager to use their equity to purchase more property.

Our research sources

inSynergy is a Tertiary Research House, meaning that we have invested heavily in building our research team who are qualified with Doctorate Degree in Economics and Statistics as well as acquiring large property datasets that allow us to develop customised analytical solutions for our business. We also source research from other primary research providers, property analysts and economists. We keep our ears on the ground by talking to local agents, supplies and industry experts to understand more about the specifics within local markets.

Learn more about property hotspots. Get in touch with us today.

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